Friday, April 18, 2014

Epic Research Singapore :Microsoft Market News Update

Microsoft Corp. on Thursday said it has sold more than five million Xbox One consoles to retail shops since the product was launched in November. 

The company hadn't provided sales figures since early January, when said it sold 3.9 million units through the end of 2013. 

Microsoft's statement comes a day after rival Sony Corp. said it sold more than seven million PlayStation 4 units, up from six million it had counted in March. Sony has released sales to consumers, while Microsoft in January said it would thereafter only release sales to retailers that carry the console. 

Despite the difference in methodologies, the statements from the companies reinforce Sony's apparent lead over Microsoft since they released their new consoles in November. 

Microsoft emphasized the positive comparison with its prior system. "The new generation is off to a strong start, with global Xbox One sales outpacing Xbox 360 by more than 60 percent at the same point in time," said Yusuf Mehdi, head of the Xbox division's marketing, strategy and business, in a statement.

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