On Wednesday, Amazon AMZN +1.89% notified reporters and customers on its website and via a YouTube video about an event during which it will launch of a “new device” at its Seattle headquarters on June 18. Quickly, speculation began that the company will launch its long-awaited smartphone.
Understandably there are concerns about Apple’s AAPL -0.27% and Google’s GOOG +0.44% platform dominance in mobile devices, but launching a stand-alone phone could add margin pressures and significant competitive headwinds.
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