Friday, December 18, 2015

mm2 Asia to acquire majority stake in start-up to launch over-the-top platform

mm2 Asia has entered into an agreement to acquire a majority stake in Millinillion, a tech start-up developing interactive solutions for digital users globally.

Millinillion is a company specialising in developing Business to Consumer (B2C) mobile applications and digital interactive solutions for clients.

mm2 and Millinillion will jointly develop a series of mobile applications in data-based marketing, music and industry talent pool management.

With mm2 Asia acquiring 466,667 new shares in Millinillion for an aggregate amount of $350,000, mm2 will own 70% of the issued share capital of Millinillion.

mm2 also plans to launch its own Over-the-top (OTT) media streaming platform, allowing users to watch short films and movie content through devices such as mobile phones, tablets, laptops and smart TVs.

This new platform will also offer interactive features that will enable mm2 to engage a community of users for the development of movie ideas and marketing of mm2’s content.

The upcoming OTT platform is expected to launch by end-2016 and will initially focus primarily on local and regional content produced both by the group and its regional business partners for the domestic market.

Currently in development, the platform will eventually also offer new channels for the group to promote its movie production and distribution business more efficiently to North Asia.

The lastest acquisition mm2’s first step into the digital media and technology sector, after its acquisitions of Vividthree Productions and cinema businesses from Cathay Cineplexes earlier this year.

Shares in mm2 Asia closed 4.17% higher at 87.5 cents Thursday.

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