The lone business traveller has a typically sad routine: finish with meetings, head back to the hotel, fire up the laptop, and work while ordering room service. The tourism chief of Lonely Planet’s number one destination says the challenge is getting them out to spend more.
“How do we entice them to think about some kind of program after the work is done, restaurants to go to, or places of attraction to visit,” said Lionel Yeo, Chief Executive Officer of the Singapore Tourism Board. “We have to see what the touch points are.”
That effort is getting some help: Singapore will become the first Southeast Asian city to get its own Michelin guide in 2016. Celebrity chef Gordon Ramsay this year opened a restaurant at Marina Bay Sands, which houses a casino, hotel and a convention center. The island nation has been seeking international events, and will in February bring back the Singapore Airshow, which attracted more than 146,000 visitors from 125 countries and regions in 2014.
As tepid global economic growth prompts more companies to tighten their travel budgets, Singapore is looking for new ways to boost arrivals and spending. The number of visitors peaked in 2013, following several years of growth spurred by the opening of two casino-resorts in 2010, and the city-state trimmed its 2015 growth forecast last month.
Spending by travellers in Singapore probably won’t match the $23.6 billion in 2014 because of lower spending from business visitors and gaming receipts at the island’s two casinos, Yeo said in a Nov. 27 interview. The number of arrivals to the island city this year will remain flat at 15 million, he said.
Click Here To Register For Free Trial Services OR Give A Missed Call : +6531581402 Follow Us On Twitter : www.twitter.com/epicresearchsg Like Us On Facebook : www.facebook.com/EpicResearchSingapore Need Any Assistance Feel Free To Mail Us at : info@epicresearch.sg
“How do we entice them to think about some kind of program after the work is done, restaurants to go to, or places of attraction to visit,” said Lionel Yeo, Chief Executive Officer of the Singapore Tourism Board. “We have to see what the touch points are.”
That effort is getting some help: Singapore will become the first Southeast Asian city to get its own Michelin guide in 2016. Celebrity chef Gordon Ramsay this year opened a restaurant at Marina Bay Sands, which houses a casino, hotel and a convention center. The island nation has been seeking international events, and will in February bring back the Singapore Airshow, which attracted more than 146,000 visitors from 125 countries and regions in 2014.
As tepid global economic growth prompts more companies to tighten their travel budgets, Singapore is looking for new ways to boost arrivals and spending. The number of visitors peaked in 2013, following several years of growth spurred by the opening of two casino-resorts in 2010, and the city-state trimmed its 2015 growth forecast last month.
Spending by travellers in Singapore probably won’t match the $23.6 billion in 2014 because of lower spending from business visitors and gaming receipts at the island’s two casinos, Yeo said in a Nov. 27 interview. The number of arrivals to the island city this year will remain flat at 15 million, he said.
Click Here To Register For Free Trial Services OR Give A Missed Call : +6531581402 Follow Us On Twitter : www.twitter.com/epicresearchsg Like Us On Facebook : www.facebook.com/EpicResearchSingapore Need Any Assistance Feel Free To Mail Us at : info@epicresearch.sg
0 comments:
Post a Comment