Expedia EXPE +0.37% shares ended the day down by 4.5% at $67.67, after Internet search information site SearchEngineLand said Expedia’s search visibility on Google GOOG +0.01% has recently fallen by 25% due to a penalty imposed by the world’s largest search engine. The penalty is meant to punish Web sites that pay for links on other sites in an effort to get better search results on Google. Expedia is said to have seen big declines in several travel-related keywords such as hotels, tickets, vacation and airline.
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