Google overtakes Apple as world's top brand: survey
US search engine Google has overtaken rival technology titan Apple as the world's top brand in terms of value, global market research agency Millward Brown said on Wednesday.
Google's brand value shot up 40 per cent in a year to US$158.84
billion (115 billion euros), Millward Brown said in its 2014 100 Top
BrandZ report."Google has been extremely innovative this year with Google Glass, investments in artificial intelligence and a range of partnerships," said Benoit Tranzer, the head of Millward Brown France.
Google Glass is Internet-linked eyewear for which the firm has joined hands with Luxottica, a frame giant behind Ray-Ban and other high-end brands, to sell the new product in the United States.
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