Many brands still rely heavily on traditional media platforms for marketing and branding, a new study revealed on Tuesday.
However, digital media is playing an increasingly important role for delivering news and information to Singaporeans due to rising ownership of connected devices such as smartphones and tablets.
Close to nine in 10 Singaporeans (87 per cent) own a smartphone, the second highest ownership in Asia Pacific behind Hong Kong. Tablet ownership increased from 17 per cent in 2012 to 47 per cent in 2013, the report noted.
However, digital media is playing an increasingly important role for delivering news and information to Singaporeans due to rising ownership of connected devices such as smartphones and tablets.
Close to nine in 10 Singaporeans (87 per cent) own a smartphone, the second highest ownership in Asia Pacific behind Hong Kong. Tablet ownership increased from 17 per cent in 2012 to 47 per cent in 2013, the report noted.
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