Facebook Inc.’s second quarter earnings call with investors lacked much of the drama that Twitter and Yelp created a day earlier, but one interesting tidbit was a brief discussion of new ways the company may make money from Instagram.
Earlier on Wednesday, Facebook FB, +1.78% reported strong second quarter results, beating expectations, despite heavy spending, including $1.2 billion on research and development. Facebook officials, though, did talk about reining in, ever so slightly, its capital spending plans for the rest of 2015, revising its guidance to $2.5 billion to $3.0 billion, from its previous plans to spend $2.7 billion to $3.0 billion.
But Instagram is not offering a specific buy button. Instead, AdWeek reported two months ago that the Gap’s GPS, +0.53% Banana Republic chain was among the first companies to deploy a new feature that let marketers more easily offer check-out page links to Instagram users.
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Earlier on Wednesday, Facebook FB, +1.78% reported strong second quarter results, beating expectations, despite heavy spending, including $1.2 billion on research and development. Facebook officials, though, did talk about reining in, ever so slightly, its capital spending plans for the rest of 2015, revising its guidance to $2.5 billion to $3.0 billion, from its previous plans to spend $2.7 billion to $3.0 billion.
But Instagram is not offering a specific buy button. Instead, AdWeek reported two months ago that the Gap’s GPS, +0.53% Banana Republic chain was among the first companies to deploy a new feature that let marketers more easily offer check-out page links to Instagram users.
Click Here To Register For Free Trial Services OR Give A Missed Call : +6531581402 Follow Us On Twitter : www.twitter.com/epicresearchsg Like Us On Facebook : www.facebook.com/EpicResearchSingapore Need Any Assistance Feel Free To Mail Us at : info@epicresearch.sg
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