Artivision Technologies has announced an exclusive deal worth up to 18 million Israeli Shekels ($6.7 million) a year, with advertising agency McCann Worldgroup in Israel.
Under this deal, McCann Disciplines, a McCann subsidiary, has committed to buy up to 18 million Israeli Shekels worth of video advertising inventory from Artimedia, a subsidiary of Artivision Technologies.
The video offered by Artimedia claims to have the intelligence to reach out to the specific viewers according to their behavioural and usage patterns, which in turn, presumably translates into more effective advertising spending.
“The company believes that the agreement will have a positive impact on the consolidated net tangible assets per share and earnings per share of the group for the current financial year ending 31 March 2016,” states Artivision in its Aug 17 announcement.
This latest deal comes on top of a series of contracts Artivision has inked with four other Israeli advertising agencies, which is likely to generate total revenue of 27 million ILS over the next six to 18 months.
As at 10.23am, Artivision traded at 6.5 cents, up 0.2 cents.
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Under this deal, McCann Disciplines, a McCann subsidiary, has committed to buy up to 18 million Israeli Shekels worth of video advertising inventory from Artimedia, a subsidiary of Artivision Technologies.
The video offered by Artimedia claims to have the intelligence to reach out to the specific viewers according to their behavioural and usage patterns, which in turn, presumably translates into more effective advertising spending.
“The company believes that the agreement will have a positive impact on the consolidated net tangible assets per share and earnings per share of the group for the current financial year ending 31 March 2016,” states Artivision in its Aug 17 announcement.
This latest deal comes on top of a series of contracts Artivision has inked with four other Israeli advertising agencies, which is likely to generate total revenue of 27 million ILS over the next six to 18 months.
As at 10.23am, Artivision traded at 6.5 cents, up 0.2 cents.
Click Here To Register For Free Trial Services OR Give A Missed Call : +6531581402 Follow Us On Twitter : www.twitter.com/epicresearchsg Like Us On Facebook : www.facebook.com/EpicResearchSingapore Need Any Assistance Feel Free To Mail Us at : info@epicresearch.sg
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