Thursday, September 24, 2015

Artivision affiliate signs deal with Youku Tudou to insert ads into videos

Artivision Technologies says 京慧视, an affiliated company of wholly-owned subsidiary Artimedia, has signed an agreement with a subsidiary of Youku Tudou Inc.

Under the agreement, 京慧视 will use its video analysis technology to analyse Tudou’s videos to enable Tudou to insert advertisements within its videos more effectively.

Under the terms of the agreement, Tudou and 京慧视 will share the advertising revenue generated from the advertisements inserted in the videos, based on an agreed proportion.

Tudou, founded in 2005, is one of the leading Internet video companies in China.

Artivision closed 3.5% lower to 5.6 cents on Wednesday.

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