Like other major social-media and Internet companies, including Facebook FB +0.12% and Google GOOG -0.11% , Twitter TWTR +0.30% is eyeing the World Cup as an opportunity to expand its reach. For Twitter, however, the stakes are higher, though the opportunity to flex its muscles as a social media powerhouse is huge.
Twitter has rolled out special features for the event, including a set of “hashflags” — three-letter country codes, including #BRA for Brazil and #FRA for France, that bring up the relevant national flags when posted on a Twitter feed. And Twitter’s efforts have already earned the company upbeat reviews from advertising and marketing executives.
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